Wednesday, 20 November 2013

Music video research


Britney Spears - Toxic 

In this video Britney presents a negative image of girls, she does this by, her clothes that she is           wearing, she has man outfits in the video, including an air hostess which is still very revealing, and a see-through outfit, which makes her look naked. The Cinematography in this video makes it worse, the camera always takes close ups of her breast and her lips. At some parts she even feels her breasts. She sometimes leans over and the camera follows her all the way to show as much of her as they can. All of this connotes that Britney likes to show her self off to men, she also steals a mans phone in the video to show that she may have some sort of power over the man, but he doesn't look to phased. These features of the video present her in a negative way.

Lily Allen - Hard out here

Lilly Allen's recent music video presents a negative image for a woman because, the actors in the video are wearing little ballet outfits that show their bum and breasts off a lot, also they are asking for attention because they are always shaking it and gyrating. The props used are expensive bottles of champagne which they are just pouring over themselves like its nothing, they are surrounded by expensive things like bentleys and nice clothes. The cinematography shows off the dancers bums and breasts too, by taking a considerable amount of close ups and slow motion scenes of them shaking their bum.The camera also shows lily allen looking at the camera and sucking on a banana. The main punchline is "its hard out her for a bitch" which connotes that anyone who wants to have a good life then you have to be good looking and have a good body.

Lorde - Royals

This video represents a positive image for a woman, because she is wearing clothes that do not stand out and are not at all revealing this makes her look like she is not trying to show off, also the setting is the streets and the colour correction suggests a less energetic environment. The cinematography is also plain, it only shows off the top half of her body and focuses only on her singing. There are also no messages in the video that may suggest that she presents a bad image. All of these features make Lorde look like a good representative because, they suggest that she is not trying stand out and show herself.




What you have here is very good and you have responded well to the question, using key examples. However, Is boring and plain a truly positive representation of women?

T: Try to use more examples and key terminology (see VCOP Blog), especially to finalize your argument for Royals being a positive representation.


No comments:

Post a Comment